Logo design for Chlorophyll Manila, a grassroots health food company that sells its products exclusively at the Salcedo and Legaspi village weekend markets.

Among Chlorophyll’s signature products are drinks made with kefir. Kefir is a fermented milk drink that’s prepared by inoculating cow, goat, or sheep’s milk with kefir grains. It’s host to a complex and highly variable community of lactic acid bacteria and yeasts, which reportedly have many health benefits, like cholesterol regulation, digestive tract cleansing, and strengthening of the body’s immune system, just to name a few.

I added little green spheres to the logo to represent that community of beneficial microorganisms. I also played with font weights, having the letters in c-h-l-o-r-o-p-h-y-l-l go from heavy to light, to help communicate weight loss and overall wellness.

Process

A few more concepts.