Logo design for Systemize It, a business streamlining agency based in Sydney, Australia.

The clients wanted their logo to somehow communicate that their agency specialized in the streamlining of business procedures. In layman’s terms, that means that they help small- to medium-sized business run their operations more smoothly to boost profitability. Not the easiest thing in the world to represent in a logo, but I came up with a few designs inspired by graphs and charts.

Process

A fan of implicit designs, I like the one on the upper left the most. I like the simple but clear concept of laying the E on its side to resemble a bar graph with increasing profitability.